Career Reinvention in a
Changing World

Helping professionals navigate career uncertainty, Career changes, and reinvention in the age of AI—so they can stop surviving and start creating a career they love.

You don’t have to stay on a path that no longer feels like yours.
If your work is draining you or making you question your purpose, that matters.

You’re not too late to change.

At any stage, you can shift your mindset, your direction, and your life.

The question isn’t whether you can change—
it’s whether you’re ready to begin.

Because your next chapter should reflect who you are—not just what you’ve done.

Your next chapter starts now.

ICF Certified Coaching Team • Supporting Clients Across Canada & Globally in English, French & Arabic

ICF Certified Coaching Team • Supporting Clients Across Canada & Globally in English, French & Arabic

ICF Certified Coaching Team • Supporting Clients Across Canada & Globally in English, French & Arabic

ABOUT

ABOUT

The Story Behind ShiftNow

The Story Behind ShiftNow

From the outside, I had built what many people would call success.

I led global teams, and delivered multimillion-dollar initiatives across leading technology organizations.

From the outside, I had built what many people would call success.

I led global teams, and delivered multimillion-dollar initiatives across leading technology organizations.

But internally, I began asking a deeper question:

But internally, I began asking a deeper question:

Is this truly the life I want to live?

Is this truly the life I want to live?

My own journey has been shaped by transition—moving to a new country, rebuilding my life, navigating leadership pressure, and redefining success on my own terms. Through these experiences, I discovered something fundamental:

My own journey has been shaped by transition—moving to a new country, rebuilding my life, navigating leadership pressure, and redefining success on my own terms. Through these experiences, I discovered something fundamental:

Success without alignment eventually feels empty.

Success without alignment eventually feels empty.

That realization led me to coaching.

That realization led me to coaching.

Not because I had all the answers—but because I experienced the power of being truly seen, heard, and guided through my own shift.

Not because I had all the answers—but because I experienced the power of being truly seen, heard, and guided through my own shift.

Not because I had all the answers—but because I experienced the power of being truly seen, heard, and guided through my own shift.

Today, as an ICF Professional Certified Coach (PCC) and through ShiftNow, we help professionals navigate career uncertainty, life transitions, identity shifts, and reinvention in a rapidly changing world.

Today, as an ICF Professional Certified Coach (PCC) and through ShiftNow, we help professionals navigate career uncertainty, life transitions, identity shifts, and reinvention in a rapidly changing world.

While I founded ShiftNow, our impact extends beyond one coach. Today, our team of experienced, certified coaches brings diverse expertise, perspectives, and backgrounds to support individuals, leaders, and organizations across Canada and around the world.

Together, we are committed to delivering high-quality, client-centered coaching tailored to each person’s unique journey—helping clients navigate career transitions, leadership growth, personal transformation, and meaningful change with confidence.

While I founded ShiftNow, our impact extends beyond one coach. Today, our team of experienced, certified coaches brings diverse expertise, perspectives, and backgrounds to support individuals, leaders, and organizations across Canada and around the world.

Together, we are committed to delivering high-quality, client-centered coaching tailored to each person’s unique journey—helping clients navigate career transitions, leadership growth, personal transformation, and meaningful change with confidence.

Meet the Founder of ShiftNow Coaching

Hasnaa Smaili

ICF Professional Accredited Coach (PCC) • Neurolinguistic Master Practitioner

25+ years of global leadership experience

Meet the Founder of ShiftNow Coaching

Hasnaa Smaili

ICF Professional Accredited Coach (PCC) • Neurolinguistic Master Practitioner

25+ years of global leadership experience

Meet the Founder of ShiftNow Coaching

Hasnaa Smaili

ICF Professional Accredited Coach (PCC) • Neurolinguistic Master Practitioner

25+ years of global leadership experience

SHIFTNOW BOOKS

REINVENT
YOUR CAREER

From Uncertainty to Opportunity in the Age of AI

Our Philosophy

You are not meant to stay stuck in a life that no longer fits you.

You are meant to evolve. No matter your age, title, or starting point—you can shift. And when you shift, everything changes.

Our Mission

To help you navigate life and career transitions in a rapidly changing world—so you can reconnect with what matters, redefine success, and create a future aligned with who you are.

Our Promise

We will meet you exactly where you are.

We will support you with compassion.

And We will challenge you when needed—so you can become who you truly are, not who you were told to be.

HOW COACHING WORKS

A clear path forward, one conversation at a time.

01

Start with a discovery call

Talk through what’s changing and identify the support that will serve you best.

02

Build your tailored roadmap

Set meaningful goals and create practical steps that reflect your priorities.

03

Move forward with confidence

Use each session to make grounded decisions and build momentum that lasts.

You may recognize yourself here

What If This Is Your Moment to Shift?

Stuck, unfulfilled, or disconnected from your work

Recovering from burnout or chronic stress

Stressed about the future of your job as AI and industries evolve

Unsure how to begin a career change

Navigating a major life transition

Starting over in a new country

Seeking greater purpose, balance, and meaning

Ready to stop surviving and start thriving

You are not alone.

Many successful professionals reach a point where the life and career they built no longer reflect who they are becoming.

Deep down, they know it is time to shift.

It can.

And you don’t have to navigate it alone.

Areas of Focus

Areas of Focus

Our Coaching Services

Our Coaching Services

01

01

1:1 Career Coaching

1:1 Career Coaching

Navigate career challenges such as job searching, CV/resume positioning, interviews, career decisions, or preparing for your next opportunity with focused, personalized coaching.

Navigate career challenges such as job searching, CV/resume positioning, interviews, career decisions, or preparing for your next opportunity with focused, personalized coaching.

02

02

Career Transition & Reinvention

Career Transition & Reinvention

Redesign your career when your current path no longer feels aligned—or when a changing world of work create new uncertainty.

Redesign your career when your current path no longer feels aligned—or when a changing world of work create new uncertainty.

03

03

Leadership & Personal Growth

Leadership & Personal Growth

Develop greater self-awareness, confidence, and emotional intelligence to lead and grow authentically.

Develop greater self-awareness, confidence, and emotional intelligence to lead and grow authentically.

04

04

Sustainable Success & Corporate Wellbeing

Sustainable Success & Corporate Wellbeing

Restore balance, reconnect with what matters, and create a way of succeeding without losing yourself.

Restore balance, reconnect with what matters, and create a way of succeeding without losing yourself.

06

06

Future of Work & AI

Future of Work & AI

Build the mindset, skills, and adaptability to thrive in an AI-driven world of work—whether you are starting your career or evolving within it.

Build the mindset, skills, and adaptability to thrive in an AI-driven world of work—whether you are starting your career or evolving within it.

05

05

Newcomer Career Transition

Newcomer Career Transition

Rebuild your professional identity, navigate a new environment, and create opportunities with confidence.

Rebuild your professional identity, navigate a new environment, and create opportunities with confidence.

Coaching Packages

Coaching Packages

Clarity

3 sessions

For moments when you need perspective and direction.

Shift

MOST POPULAR

6-Sessions

For a meaningful life or career transition with structure, clarity, and accountability.

Reinvent

9-Sessions

For deeper transformation and a complete next chapter.

Corporate Solutions

Leadership, Culture & Organizational Wellbeing

The world of work is changing. Organizations need leaders and teams who can adapt, grow, and thrive through uncertainty.

ShiftNow partners with organizations through coaching, leadership development, and wellbeing solutions that strengthen resilience, engagement, and adaptability.

What Organizations Are Facing

What Organizations Are Facing

Leadership coaching and development

Building a coaching culture

Supporting teams through change and uncertainty

Employee wellbeing and burnout prevention

Navigating the impact of AI and the future of work

SHIFTNOW BOOKS

REINVENT
YOUR CAREER

From Uncertainty to Opportunity in the Age of AI

COMING SOON

COMING SOON

By Hasnaa Smaili, PCC

By Hasnaa Smaili, PCC

REINVENT YOUR CAREER

REINVENT YOUR CAREER

From Uncertainty to Opportunity in the Age of AI

From Uncertainty to Opportunity in the Age of AI

A Practical Guide to Navigating Change, Discovering Your Strengths, and Creating Your Next Professional Chapter

A Practical Guide to Navigating Change, Discovering Your Strengths, and Creating Your Next Professional Chapter

“A grounded, optimistic guide for navigating change with clarity and confidence.”

“A grounded, optimistic guide for navigating change with clarity and confidence.”

EARLY READER NOTE

EARLY READER NOTE

eBook available · Paperback shipping worldwide

ICF-PCC CREDENTIAL

Professional coaching grounded in recognized practice.

GLOBAL, HUMAN SUPPORT

Supporting clients in English, French, and Arabic.

THOUGHTFUL RESPONSE

Expect a reply within two business days.

LET’S CONNECT

Start a conversation that moves you forward.

Tell us what you’re navigating. We’ll help you find the right next step and respond within two business days.

How can we support you?

You Are Not Stuck.

You Are Not Stuck.

You are not too late.

You are not too late.

You are not starting over.

You are not starting over.

You are shifting forward.

You are shifting forward.